Elena Neira

Elena Neira is a professor of Communication Studies at Universitat Oberta de Catalunya, specializing in media trends and the impact of streaming platforms. She has provided critical commentary on the success of 'Las guerreras k-pop', noting the advantages of its Netflix distribution model and the phenomenon of 'earned media' through viral marketing. Neira's expertise sheds light on how modern audiences interact with content and the evolving landscape of media consumption.