Elisa Swern

Elisa Swern

business executive Canada

Elisa Swern is the head of consumer markets at PwC Canada, where she provides insights into consumer behavior and spending trends. Recently, she highlighted the strong sentiment among Canadian consumers to support local products, even if they come at a higher price, revealing the complexities of the Buy Canadian movement amid economic challenges.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
34,085
Power
1,525$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Canada 1 7.00 0.09% +0% 38,005,238 34,085 $1,700,000 1,525$
Totals 1 38,005,238 34,085 $1,700,000 1,525$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Canada Canada: Elisa Swern is the head of consumer markets at PwC Canada, discussing consumer preferences for Canadian products. 7

The Globe and Mail: Buy Canadian movement to be tested by affordability squeeze this Black Friday