Elisa Swern
business executiveFemale0.0Global Dominance: 0.00%
Elisa Swern is the head of consumer markets at PwC Canada, where she provides insights into consumer behavior and spending trends. Recently, she highlighted the strong sentiment among Canadian consumers to support local products, even if they come at a higher price, revealing the complexities of the Buy Canadian movement amid economic challenges.
Power0
Reach0
Collect
Not in the pool (under ¢1).
Recent news mentions
Elisa Swern is PwC Canada’s national consumer markets leader.
Holiday spending data points to a ‘K-shaped’ ChristmasThe Globe and Mail·
Canada· 2025-12-26
Canada· 2025-12-26
Elisa Swern is the head of consumer markets at PwC Canada, discussing consumer preferences for Canadian products.
Buy Canadian movement to be tested by affordability squeeze this Black FridayThe Globe and Mail·Canada· 2025-11-27
Canada· 2025-11-27
