Elisa Swern
Elisa Swern is the head of consumer markets at PwC Canada, where she provides insights into consumer behavior and spending trends. Recently, she highlighted the strong sentiment among Canadian consumers to support local products, even if they come at a higher price, revealing the complexities of the Buy Canadian movement amid economic challenges.
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Canada:
Elisa Swern is PwC Canada’s national consumer markets leader.
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Canada:
Elisa Swern is the head of consumer markets at PwC Canada, discussing consumer preferences for Canadian products.
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