Elisabeth Haug

Elisabeth Haug is the managing director of Farmasiet, Norway's largest online pharmacy located in Vestby, just south of Oslo. Under her leadership, the pharmacy has experienced significant growth, with a reported 30% increase in revenue in 2025 and ambitious goals to exceed 1 billion NOK in sales. Haug is instrumental in promoting the potential of online pharmacies in Norway, where the market share is currently much lower than in neighboring Sweden. Her focus on expanding access to affordable medicines has positioned Farmasiet as a key player in the evolving pharmaceutical landscape.