Elizabet Sma'an

At just 23 years old, Elizabet Sma'an is an entrepreneurial sensation who co-founded a viral candy business called 'Lily Sweet World' with her mother. After moving to Israel from Vladivostok, Russia, Elizabet began creating Kohakutou, a traditional Japanese crystal candy, which has recently surged in popularity both in Israel and globally. With her engaging TikTok videos showcasing her unique creations and her multicultural relationship with her husband Ala, she has captivated a wide audience and turned her handcrafted sweets into a trendy boutique product.