Elizabeth Lafontaine

Elizabeth Lafontaine is the director of research at Placer.ai, a location analytics firm. In her role, she analyzes trends in consumer behavior and retail dynamics, providing insights into how businesses can leverage location data to enhance customer engagement and drive sales. Recently, she commented on Taco Bell's strategy to expand its beverage offerings, highlighting the importance of product exclusives in attracting customers amidst increasing competition in the fast-food industry.