
Ellen Walker-Matthews
Ellen Walker-Matthews is the CEO of the Thompson Okanagan Tourism Association, who has been observing the impact of wildfires on tourism in the region. She noted that while smoke has affected some tourist activities, visitors are adapting to the conditions, expressing concern for those affected by the fires and prioritizing the safety of both residents and firefighters.
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Ellen Walker-Matthews is the CEO of the Thompson Okanagan Tourism Association and expressed concern for those affected by the fires.
Wildfires prompt new evacuations in B.C. as residents cope with smoke and uncertaintyThe Globe and Mail·
Canada· 2026-07-25




