Elsa Baker
Elsa Baker, affectionately known as 'Pomi,' is the matriarch of the Awada family and the founder of the clothing brand Awada. Her entrepreneurial journey began in 1953 when she started a multi-brand children's clothing store, which laid the foundation for her family's successful textile business. Baker's legacy continues through her children, who have expanded the family's influence in the fashion industry.
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Argentina:
Elsa Baker, known as 'Pomi', is the mother of Daniel Awada and the founder of the Awada brand.
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