Elvira Mendoza
ColombiaentrepreneurFemale7.0Global Dominance: 0.00%Elvira Mendoza is the matriarch of Industria Química Mendoza e Hijos (IQMEH), a family business she co-founded in 2001. With a vision for innovation and quality, she initially sold shoe dyes to cobblers in Lima before expanding into shoe care products, notably betunes. Her leadership and market knowledge have been pivotal in establishing IQMEH as a leader in Peru's footwear care industry. Despite health challenges, she remains a guiding force in the company.
Power322
Reach46,853
Country presence
Recent news mentions
Elvira Mendoza was the director of the magazine Al Día and sister of Plinio Mendoza.
Felipe López Caballero / Entrevista de María Isabel RuedaEl Tiempo·Colombia· 2026-08-03
Colombia· 2026-08-03
Elvira Mendoza started the family business and has been a key leader in its success.
Industria Química Mendoza e Hijos | De vender tintes para zapatos a fabricar productos para Tottus y tiendas Mass: la historia de la familia Mendoza | betún Santiago | LEC | Líder Empresarial del Cambio | marcas peruanas | ECONOMIAEl Comercio·
Peru· 2025-02-22
Peru· 2025-02-22Also mentioned
Santiago Mendoza