Elżbieta Zajezierska

Elżbieta Zajezierska is the current president of Nowel, a family-owned bakery company founded in 1925 by her grandfather. Under her leadership, the company has expanded significantly, producing over 400 tons of bread daily and exporting to around 30 countries. Elżbieta emphasizes the importance of family values and innovative practices in maintaining the quality and tradition of their bread, including the use of traditional sourdough methods. Her commitment to reinvesting profits into the business reflects a long-standing family ethos of prioritizing development over personal luxuries.