Emily Bendell
Emily Bendell is the founder and CEO of Bluebella, a British lingerie brand that emphasizes the bra as a fashion piece rather than just a functional garment. Under her leadership, the brand has embraced a shift in consumer attitudes towards underwear, promoting designs that are meant to be shown off as part of an outfit, reflecting personal style and confidence.
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Emily Bendell, the founder and CEO of the brand, says demand is coming from customers shifting their perception of what practical underwear is.
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