Emily Segal

Emily Segal is an author and trend forecaster known for her insights into cultural phenomena, particularly among younger generations. Her upcoming novel, 'Mercurio retrógrado' (2024), explores themes of nostalgia and the impact of digital technology on contemporary society. Segal highlights how Generation Z increasingly looks to the past, particularly the late 1990s and early 2000s, as they navigate a culture saturated with remakes and revivals. She articulates a poignant critique of this nostalgia, suggesting that while innovation is still possible, it is overshadowed by a longing for simpler times.