Emmanuel Zongo
Emmanuel Zongo is a notable figure in the field of intellectual property in Burkina Faso, serving at the Centre national de la propriété intellectuelle (CNPI). He played a key role in the recent Académie du SARA held in Tenkodogo, where he delivered a presentation on commercial strategy, labeling, and the digitalization of traditional crafts. His insights emphasized the importance of product labeling as a means to enhance market competitiveness and credibility, as well as the necessity for artisans to embrace digital tools to expand their reach beyond local markets.
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Burkina Faso:
Emmanuel Zongo developed the communication on commercial strategy, labeling, and digitalization of craftsmanship at the Académie du SARA.
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