Emmanuel Zongo

Emmanuel Zongo is a notable figure in the field of intellectual property in Burkina Faso, serving at the Centre national de la propriété intellectuelle (CNPI). He played a key role in the recent Académie du SARA held in Tenkodogo, where he delivered a presentation on commercial strategy, labeling, and the digitalization of traditional crafts. His insights emphasized the importance of product labeling as a means to enhance market competitiveness and credibility, as well as the necessity for artisans to embrace digital tools to expand their reach beyond local markets.