Emmy Hasmida

Emmy Hasmida is the Head of Marketing and Sales for a local sneaker and school shoe company in Jakarta. She has been vocal about the challenges faced by the domestic footwear industry due to the influx of cheap imported counterfeit sneakers, which have significantly impacted local production and sales. Emmy highlighted that despite lowering prices, local products still struggle to compete with the lower costs of imported fakes, leading to a notable decline in sales and production at her company.