Enrico Galliera

Enrico Galliera is the Chief Marketing Officer of Ferrari, known for his strategic approach to maintaining the brand's exclusivity and prestige. Nicknamed 'Mr. No' for his frequent rejections of customer requests, Galliera plays a crucial role in the company's marketing strategy, ensuring that Ferrari's limited production and high demand enhance its allure among affluent buyers. His efforts contribute to Ferrari's reputation as a luxury brand comparable to high-end fashion houses like Hermès, while also navigating the challenges of expanding the brand's reach in an evolving automotive market.