Enrico Galliera
Switzerlandmarketing directorMale4.1Global Dominance: 0.00%Enrico Galliera is the Chief Marketing Officer of Ferrari, known for his strategic approach to maintaining the brand's exclusivity and prestige. Nicknamed 'Mr. No' for his frequent rejections of customer requests, Galliera plays a crucial role in the company's marketing strategy, ensuring that Ferrari's limited production and high demand enhance its allure among affluent buyers. His efforts contribute to Ferrari's reputation as a luxury brand comparable to high-end fashion houses like Hermès, while also navigating the challenges of expanding the brand's reach in an evolving automotive market.
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Recent news mentions
Enrico Galliera, the long-time commercial and marketing director of Ferrari, resigned following the backlash against the Luce model.
Siêu xe điện Ferrari 'cháy hàng' dù bị chê
Vietnam· 2026-07-31
Enrico Galliera, Ferrari's long-time marketing and sales director, suddenly resigned shortly after the controversy.
Ferrari Luce: Erstes Elektroauto übertrifft VerkaufserwartungenSwitzerland· 2026-07-31
Enrico Galliera, Marketingchef von Ferrari, betont bei der Präsentation in Mailand, dass dieses Auto die Grenzen verschiebt.
1050 PS im Ferrari 849 Testarossa: Neues Spitzenmodell enthülltSwitzerland· 2025-09-15
Enrico Galliera is dubbed 'Mr No' for frequently rejecting requests from would-be buyers.
Car industry’s ritzy star Ferrari is looking less like a carmaker and more like Hermes
Australia· 2025-07-11
Enrico Galliera is the VP of marketing who commented on the return to physical buttons in the Ferrari Amalfi.
Ferrari Amalfi, esportivo sucessor do Roma, estreia com motor V8 de 640 cv
Liechtenstein· 2025-07-06
Enrico Galliera is the marketing director of Ferrari, known for frequently refusing customer requests.
A Ferrari está se parecendo menos com uma montadora e mais com a HermèsLiechtenstein· 2025-07-06