Enrico Galliera
Enrico Galliera is the Chief Marketing Officer of Ferrari, known for his strategic approach to maintaining the brand's exclusivity and prestige. Nicknamed 'Mr. No' for his frequent rejections of customer requests, Galliera plays a crucial role in the company's marketing strategy, ensuring that Ferrari's limited production and high demand enhance its allure among affluent buyers. His efforts contribute to Ferrari's reputation as a luxury brand comparable to high-end fashion houses like Hermès, while also navigating the challenges of expanding the brand's reach in an evolving automotive market.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Switzerland | 1 | 9.00 | 0.08% | +0% | 8,654,622 | 7,025 | $700,000 | 568$ |
| Totals | 1 | 8,654,622 | 7,025 | $700,000 | 568$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Switzerland:
Enrico Galliera, Marketingchef von Ferrari, betont bei der Präsentation in Mailand, dass dieses Auto die Grenzen verschiebt.
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Australia:
Enrico Galliera is dubbed 'Mr No' for frequently rejecting requests from would-be buyers.
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Liechtenstein:
Enrico Galliera is the VP of marketing who commented on the return to physical buttons in the Ferrari Amalfi.
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Liechtenstein:
Enrico Galliera is the marketing director of Ferrari, known for frequently refusing customer requests.
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