Enrico Piaggio
Enrico Piaggio was an Italian industrialist and founder of the Piaggio company, which is best known for producing the Vespa scooter. After a conflict with designer Corradino D'Ascanio over scooter design, Piaggio produced the Vespa, which became a cultural icon and major competitor to Lambretta. His contributions significantly shaped the scooter industry and Italian automotive design.
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Enrico Piaggio is associated with the creation of the Vespa brand after a design conflict with D'Ascanio.
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