Erick Vía

Erick Vía is the director of the Business Administration program at Universidad Franz Tamayo (Unifranz) in Bolivia. He is an expert in entrepreneurship and business management, advocating for the importance of creativity, strategic vision, and transformational essence in modern entrepreneurship. Vía emphasizes that successful entrepreneurs must possess a blend of soft skills, including leadership, negotiation, and adaptability to thrive in today's competitive and ever-changing market. His insights highlight that entrepreneurship involves not just initiating ideas but also leading continuous innovation and learning.