Érika Arteaga
Érika Arteaga is a resilient entrepreneur who transitioned to commerce after losing her job in a bank ten years ago. This December, she set up a booth in the Guayaquil Christmas corridors with her family, offering toys and remote-controlled cars at affordable prices, aiming to attract customers and spread holiday cheer. Her journey reflects the adaptability and spirit of local vendors during festive seasons.
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Érika Arteaga set up a stall with toys and scooters after losing her job at a bank ten years ago.
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