Ernesto Aramburú

Ernesto Aramburú is the director of A&M Gestión y Desarrollo, a consultancy specializing in retail strategies. With extensive expertise in the fast fashion industry, he has been instrumental in analyzing market trends and advising brands such as H&M and Zara on their expansion strategies in Latin America, particularly in Peru. He has highlighted the competitive dynamics in the retail sector following the exit of Forever21, noting how this has allowed other brands to capitalize on the evolving market landscape.