Esra Cafer

Esra Cafer is a senior vice president of Strategy and Franchise Management at Hasbro, where she plays a key role in overseeing the development and management of preschool and fashion brands. Recently, she made headlines with the announcement that Mamá Pig, a character from the beloved children's series Peppa Pig, is pregnant, which will introduce a new member to the pig family in the upcoming eleventh season of the show. Cafer emphasized the transformative impact of a new baby on family dynamics and expressed excitement about the joy this new addition will bring to Peppa's fans.