Esther Howland

Esther Howland, often referred to as the 'Mother of the American Valentine,' was a pioneering entrepreneur in the 19th century who popularized the tradition of exchanging Valentine's Day cards in the United States. Born in 1828 in Worcester, Massachusetts, Howland created elaborate and unique handmade cards adorned with lace and intricate designs. Her innovative approach to card-making and marketing transformed Valentine's Day into a significant commercial holiday, leading to the widespread practice of sending love notes and greetings. Her legacy continues to influence the way people express their affection on this special day.