Esther Waititu
Esther Waititu serves as the Chief Financial Services Officer at Safaricom, where she plays a key role in developing financial products that cater to the needs of M-PESA customers. Recently, she highlighted the launch of the Ziidi Money Market Fund, emphasizing its benefits for consumer savings and investment.
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Kenya:
Ms Esther Waititu, Safaricom Chief Financial Services Officer, explained how they think about consumers’ behaviour and ensure they are offering solutions.
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