Ethan Vickery

Ethan Vickery is a co-founder of Kai Co, a rapidly growing supermarket chain in Christchurch, New Zealand. With a background as a butcher, Ethan has leveraged his expertise in fresh food to drive significant sales growth, reporting a 33% increase in just three months. He is actively involved in building relationships with suppliers and emphasizes the importance of offering a comprehensive shopping experience, including plans to introduce fresh fish in their upcoming second store. Ethan is committed to maintaining a customer-focused approach, rejecting self-service checkouts to enhance personal interaction in the shopping experience.