Eugen Boico

Eugen Boico is the General Director of NRG Publicis Moldova, a prominent advertising agency known for its innovative campaigns. Under his leadership, the agency has been involved in significant projects that blend creativity with strategic communication, focusing on enhancing brand narratives. Recently, he was in the news for his role in developing the 'Știm cum e' campaign for maib, which emphasizes empathy and human connection in banking services.