Eva Pedrol
Eva Pedrol is a senior director at Llorente & Cuenca specializing in reputation and leadership, with expertise in the luxury sector. She has provided insights into the strategies that luxury brands like Hermès employ to maintain exclusivity and desirability, particularly in the face of economic challenges and changing consumer behaviors.
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Spain:
Eva Pedrol explained how Hermès channels its prestige discreetly without aggressive advertising.
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