Everett M Rogers

Everett M. Rogers was an influential American communication scholar and sociologist best known for his work in the field of diffusion of innovations. His seminal book, "Diffusion of Innovations," published in 1962, introduced the concept of how new ideas and technologies spread within cultures and societies. Rogers identified key factors that influence the adoption of innovations, including perceived advantages, compatibility, complexity, trialability, and observability. His theories have been widely applied in various fields, including agriculture, public health, and education, making him a pivotal figure in understanding social change and the dynamics of communication.