Ezequiel Devoto

Ezequiel Devoto is the general manager of the Asociación Argentina de Marcas y Franquicias (AAMF), an organization that represents the interests of franchises in Argentina. He has been instrumental in analyzing and reporting on the growth of the franchise sector in the country, highlighting trends and challenges faced by various industries. Under his leadership, the AAMF has provided valuable insights into market dynamics, emphasizing the shift towards the health and aesthetics sectors, as well as the impact of automation in franchise operations.