Fatuma Juma
Fatuma Juma is a coffee market analyst who advocates for African nations to improve the branding and marketing of their coffee. She believes that effectively communicating the unique flavors, heritage, and premium quality of African coffee is essential to attracting global consumers. Juma's perspective at the summit highlights the importance of narrative in enhancing the competitiveness of African coffee in the global market.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Tanzania | 2 | 6.00 | 0.13% | +10% | 59,734,213 | 87,786 | $63,000 | 93$ |
| Totals | 2 | 59,734,213 | 87,786 | $63,000 | 93$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Tanzania:
Fatuma Juma states that effective business practices among coffee-producing countries are essential for achieving their goals.
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Tanzania:
Ms Fatuma Juma urged African nations to focus on branding and marketing their coffee more effectively.
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