Fatuma Juma
Fatuma Juma is a coffee market analyst who advocates for African nations to improve the branding and marketing of their coffee. She believes that effectively communicating the unique flavors, heritage, and premium quality of African coffee is essential to attracting global consumers. Juma's perspective at the summit highlights the importance of narrative in enhancing the competitiveness of African coffee in the global market.
Not in the pool (under ¢1).
Recent news mentions
A Clothing Vendor in Kariakoo, Fatuma Juma shared that some shops uptown sell the same brand for double the price.
Traders and shoppers: Why cost doesn’t always determine quality
Tanzania· 2025-09-23
Fatuma Juma states that effective business practices among coffee-producing countries are essential for achieving their goals.
Vijana wanavyotegemewa kufikia Sh2.6 trilioni mauzo ya kahawaTanzania· 2025-02-27
Ms Fatuma Juma urged African nations to focus on branding and marketing their coffee more effectively.
Africa’s coffee future: Ministers push for 20 percent global share by 2030Tanzania· 2025-02-21
