Filip Verbanac
Filip Verbanac is the Director of the Strong Alcohol, Coffee, and Hospitality Department at Coca-Cola HBC Adria. He has been a vocal advocate for redefining success metrics in the tourism industry, emphasizing that consumer spending rather than the sheer number of arrivals should be the key indicator of success. Verbanac has highlighted shifts in tourist behavior post-COVID, noting decreased spending and changing consumption patterns in the hospitality sector.
Global Media Ratings
Countries Mentioned
No country-level mention data available.
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Croatia:
Filip Verbanac is the director of the Department for strong alcoholic beverages, coffee, and hospitality at Coca-Cola HBC Adria.
8