Forrest Morgeson
Forrest Morgeson is a prominent figure in the field of customer satisfaction research, serving as the Director of Research Emeritus at the American Customer Satisfaction Index (ASCI). He has contributed significantly to understanding consumer behavior and the metrics that define customer satisfaction across various industries, including the restaurant sector. Recently, he provided insights into the evolving landscape of customer expectations in the food service industry, emphasizing the necessity for brands to adapt quickly to changing consumer tastes while maintaining consistency in their service and offerings.
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ASCI Director of Research Emeritus Forrest Morgeson said in a statement that restaurants can't simply rely on their traditional playbooks anymore.
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