Francisco Madrid Flores

Francisco Madrid Flores is the director of the Center for Tourism Competitiveness at Anáhuac University, where he specializes in the analysis of tourism trends and policies in Mexico. He has voiced concerns over the significant decline in cultural tourism following the COVID-19 pandemic, highlighting a lack of effective policies from the government to promote and revitalize this sector. His research indicates that domestic visitors to archaeological sites have decreased sharply, pointing to missed opportunities in leveraging cultural tourism for economic growth.