Franco Uzzeni
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Franco Uzzeni is the founder of U-Power, an Italian footwear company known for its innovative and lightweight shoe designs. Recently, he gained media attention for defending a controversial advertisement featuring Diletta Leotta, which was suspended due to concerns about its portrayal of a child in a sexualized context. Uzzeni remarked that despite the criticism, the advertisement had successfully boosted sales, highlighting the fine line between provocative marketing and ethical advertising practices.
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Franco Uzzeni, the founder of U-Power, commented on the controversy surrounding the advertisement.
Jutarnji list - Najljepša sportska novinarka pojavila se u kontroverznoj reklami koja je zabranjena u Italiji: 'To je tužno i neprimjereno'Jutarnji List – Croatian daily newspaper, est. 1998·
Croatia· 2025-05-15
Croatia· 2025-05-15
Franco Uzzeni is the founder of U-Power and defended the advertisement's reception.
Diletta Leotta, la ragazza in minigonna e il bambino che guarda, sospeso lo spot delle scarpe U-Power (le stesse di John Travolta). Il patron Uzzeni: «Così le vendite volano»Corriere della Sera·
Italy· 2025-05-13
Italy· 2025-05-13