Franziska Schild
Franziska Schild is the head of the women's department at YB, where she plays a crucial role in promoting women's football in Switzerland. She has been instrumental in linking the excitement of the recent UEFA Women's Euro with the domestic league, aiming to sustain interest and attendance at games despite the unique challenges of attracting a primarily event-driven audience.
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Switzerland:
Franziska Schild is responsible for the women's department at YB and discusses the challenges of maintaining interest in women's football.
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