Frederique de Laat

Frederique de Laat is a marketing expert and the founder of Branthlete, an agency dedicated to promoting female athletes. She has gained attention for her insights into sports sponsorships, particularly regarding the financial implications of athletes' public appearances and endorsements. Recently, she commented on the potential sponsorship value of Jutta Leerdam's Olympic performance, suggesting that it could lead to a lucrative deal with Nike worth over a million dollars.