Friedrich Baur

Friedrich Baur is a fourth-generation wool merchant and the founder of Swisswool, a company dedicated to revitalizing the Swiss wool industry. In a challenging market where wool is often seen as waste, Baur passionately collects wool from Swiss sheep farmers, emphasizing the unique quality of Swiss wool. His commitment to the industry includes not only purchasing wool but also processing it for high-value products such as blankets and acoustic panels. Despite facing difficulties in the market and the rising popularity of synthetic materials, Baur remains optimistic about the future of wool, advocating for its sustainability and quality.