Fyfe
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Fyfe is a key figure at David Jones, where he has been instrumental in driving the growth of the company's loyalty program, which recently gained over 50,000 new members in just three weeks, thanks to its partnership with Qantas.
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Not in the pool (under ¢1).
Recent news mentions
Fyfe is aiming for 5 million members in five years for David Jones' loyalty program.
Why Myer and David Jones’ old rivalry has a new edgeThe Sydney Morning Herald·
Australia· 2025-10-21
Australia· 2025-10-21
