Gabriela Ferrucci

Gabriela Ferrucci is the president of the Asociación de Hoteles de Turismo de la República Argentina (AHT) and also manages the Regente Palace Hotel, a family business. She has been a prominent voice in the Argentine hotel industry, highlighting the challenges faced by the sector due to high local taxes and competition from regional markets. Recently, she emphasized the need for hotels to adapt their pricing strategies to remain competitive amidst a significant decline in foreign tourism and a sharp increase in international travel by Argentine residents.