Gabriela Sanjinés

Gabriela Sanjinés is the director of the Instituto de Progreso Económico Empresarial (IPEE) at Universidad Franz Tamayo (Unifranz) in Cochabamba, Bolivia. She is a prominent advocate for the region's transformation from its historical identity as the 'granero' or granary of Bolivia to a vibrant hub of technological innovation and creativity. Sanjinés emphasizes the strengths of Cochabamba's growing startup ecosystem, which is increasingly focused on software development and exportation. Under her leadership, IPEE has conducted significant studies that highlight the potential of the 'economía naranja' or creative economy, which encompasses various sectors including art, gastronomy, and technology, showcasing the region as a key player in Bolivia's economic development.