Geert Swaanenburg

Geert Swaanenburg is the managing director of Heineken Deutschland, leading the German operations of one of the world's largest brewing companies since 2020. Born in 1971, Swaanenburg has a background in managing international business operations, having previously overseen Heineken's interests in Hungary. Under his leadership, Heineken Deutschland has focused on adapting to changing consumer preferences, particularly with the rise in popularity of non-alcoholic beers. His role places him at the forefront of the brewing industry's evolving landscape, especially in urban centers like Berlin, where craft and health-conscious trends are on the rise.