Gemma Rasmussen

Gemma Rasmussen is the head of research and advocacy at Consumer New Zealand, an organization focused on promoting consumer rights and product safety. Recently, she has been in the news urging consumers to avoid purchasing toys and electrical products from low-cost online platforms like Temu and AliExpress, due to safety concerns highlighted by recent product recalls in the UK. Rasmussen emphasizes the importance of product safety, especially as New Zealand consumers increasingly turn to cheaper online shopping options amid rising cost-of-living pressures. She advocates for stronger regulatory measures to address the challenges posed by global e-commerce in ensuring consumer safety.