George Sales
George Sales is a professor at Fia Business School, known for his insights into consumer behavior and market trends. His expertise highlights the shifting values of Generation Z, emphasizing the importance of authenticity, well-being, and social responsibility in consumer choices. Sales advocates for brands to adapt their value propositions to align with these emerging consumer expectations, suggesting that companies integrating purpose and experiences into their offerings will thrive in the evolving market landscape.
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Liechtenstein:
George Sales is a professor at Fia Business who discusses the impact of Generation Z's values on consumer behavior.
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