Gianluigi Ferrari

Gianluigi Ferrari is a prominent figure in the European retail sector, known for his formidable negotiating skills with major brand manufacturers. As the current CEO of the purchasing alliances Everest and Epic, Ferrari plays a crucial role in securing lower prices for large supermarket chains by consolidating their buying power. With over twenty years of experience, he has earned a reputation as a tough negotiator, often likening himself to a 'Robin Hood' for consumers, balancing the power dynamics between retailers and large corporations like Nestlé and Procter & Gamble. His influence extends to major Swiss retailers such as Coop and Migros, with whom he has a long-standing relationship. Recently, he has been in the news due to discussions around Migros potentially joining the Everest alliance to enhance its market power.