Giorgio Massoni

Giorgio Massoni is the president of Assalco, the Italian pet food industry association, and he has been a prominent advocate for the pet economy in Italy. Under his leadership, Assalco has highlighted the resilience of the pet food market, emphasizing how pets are increasingly viewed as integral members of the family. Massoni has called for reduced VAT rates on pet food and veterinary care, arguing that such measures are essential for equitable fiscal treatment of pet owners. His insights reflect a growing trend among Italian families who prioritize premium products for their pets, even amid economic challenges.