Giovanni Palazzi
Giovanni Palazzi is the president of StageUp, an organization that analyzes sports marketing and sponsorships. He has emphasized the significant following of Formula One in Italy, particularly for Ferrari, with millions of passionate fans. Palazzi believes that Lewis Hamilton's presence at Ferrari can further enhance the brand's global appeal, transcending the racing world and potentially attracting new supporters and sponsors, which would benefit both Ferrari and the broader motorsport community.
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Italy:
Giovanni Palazzi discusses the popularity of Ferrari and the potential impact of Hamilton's fame.
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