Gisela Toledo

Gisela Toledo

executive Brazil

Gisela Toledo is the Vice President of Planning, Strategy, and Content at We, a communication and advertising agency. She has expertise in marketing strategies, particularly those that engage fan culture, and has commented on the recent promotional campaign by McDonald's involving limited-edition Formula 1 toy cars, noting the growing trend of such campaigns in Brazil. Toledo emphasizes the importance of balancing consumer expectations with brand delivery, especially in mass consumer engagement strategies.

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Recent Mentions

Liechtenstein Liechtenstein: Gisela Toledo, vice-president of planning, strategy, and content at We, discusses the promotional strategy of McDonald's. 6

O Estado de S. Paulo (Estadão): Carrinho de F1 da promoção do McDonald’s esgota em horas e preço nas lojas online supera R$ 400