
Gisela Toledo
Gisela Toledo is the Vice President of Planning, Strategy, and Content at We, a communication and advertising agency. She has expertise in marketing strategies, particularly those that engage fan culture, and has commented on the recent promotional campaign by McDonald's involving limited-edition Formula 1 toy cars, noting the growing trend of such campaigns in Brazil. Toledo emphasizes the importance of balancing consumer expectations with brand delivery, especially in mass consumer engagement strategies.
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Gisela Toledo, vice-president of planning, strategy, and content at We, discusses the promotional strategy of McDonald's.
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