Gisselle Ruiz Lanza

Gisselle Ruiz Lanza is the Director of Intel for Latin America, where she plays a pivotal role in advancing the company's technological initiatives, particularly in artificial intelligence. Under her leadership, Intel has strengthened its collaboration with Softtek, focusing on co-creating innovative solutions that cater to real market needs and enhance digital transformation across Latin America. Ruiz emphasizes the importance of integrating technology effectively to generate real market value and advocates for a strategic approach to AI that prioritizes scalability, efficiency, and security.