Giuseppe Santoni
Giuseppe Santoni is the chairman and executive president of Santoni, an Italian high-end shoemaker known for its luxury leather goods. Recently, he has been in the news for launching a new hardcover book that chronicles the brand's evolution over five decades, showcasing its commitment to craftsmanship, quality, and authenticity in an era where luxury brands are increasingly focusing on storytelling to connect with consumers.
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Giuseppe Santoni, chairman and executive president of Santoni, discussed the importance of storytelling in their new book about the brand's journey.
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