Glenn McDonald

Glenn McDonald is a former data alchemist at Spotify, known for his insights into the music streaming industry. He authored the book 'Aún no has escuchado tu canción favorita,' which presents a more optimistic view of Spotify's role in the music landscape, arguing that the platform has revolutionized music consumption by making it accessible to millions. McDonald emphasizes the importance of listener choice and advocates for a more conscious approach to music selection, urging users to explore beyond Spotify's curated playlists to discover authentic and diverse musical experiences.