Godefroy de Virieu
Godefroy de Virieu is the creative director of Petit H, a unique branch of the prestigious Hermès fashion house, which specializes in transforming luxury materials into whimsical, functional art pieces. Since taking the helm, he has emphasized a playful yet practical approach to design, melding traditional craftsmanship with innovative concepts. He plays a pivotal role in the studio's ethos of creativity and sustainability, turning cast-off materials into remarkable objects that reflect Hermès' rich heritage and commitment to artistry.
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Canada:
Godefroy de Virieu, sitting in a studio above the workshop surrounded by fine china, rolls of ribbon and boxes of buttons, is the creative director.
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