Godefroy de Virieu

Godefroy de Virieu is the creative director of Petit H, a unique branch of the prestigious Hermès fashion house, which specializes in transforming luxury materials into whimsical, functional art pieces. Since taking the helm, he has emphasized a playful yet practical approach to design, melding traditional craftsmanship with innovative concepts. He plays a pivotal role in the studio's ethos of creativity and sustainability, turning cast-off materials into remarkable objects that reflect Hermès' rich heritage and commitment to artistry.