Gong Yueqing
Gong Yueqing is an Associate Professor and Director of the Public Affairs Brand Research Center at Beijing Second Foreign Language Institute. She specializes in brand strategy and has been advocating for a systematic approach to the brand development of the China Scientist Museum, focusing on strategic coherence and market differentiation for effective branding.
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China:
Gong Yueqing proposed strengthening top-level design for the brand development of the China Scientist Museum.
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