Göran Wiberg
Göran Wiberg is the sales director at Bonnierförlagen, where he advocates for the annual bokrea, asserting its importance in the current book market. He notes a shift in the sale's focus from older titles to new bestsellers, reflecting changes in how publishers manage inventory. Wiberg's perspective emphasizes the ongoing relevance of the bokrea as a significant event for both readers and the industry.
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Sweden:
Göran Wiberg is a sales director at Bonnierförlagen and advocates for the book sale.
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